When Lots of Money Makes You Feel Rich 
"Anyone who has ever thrown around a stack of liras or rupees knows that people are sometimes more extravagant with currencies that have high face values. A paper recently published in The Journal of Consumer Research explored that effect."
http://www.nytimes.com/2007/06/11/business/11drill.html?ref=business
"Anyone who has ever thrown around a stack of liras or rupees knows that people are sometimes more extravagant with currencies that have high face values. A paper recently published in The Journal of Consumer Research explored that effect."
http://www.nytimes.com/2007/06/11/business/11drill.html?ref=business
You do realise that you’re quoting from a marketing journal!