Reverse Psychology
Scene: The boardroom of Pez Candy, Inc. The marketing manager is giving a report. “In conjunction with our legal department, out latest ‘marketing move’ had driven the average hit rate for the word ‘pez’ on Internet search engines from 14 last month to roughly 2.2 million. Suckers.”
Really, though. They say you can’t use the word pez, and the next thing everyone is doing is writing “pez pez pez pez” on their page. Get the masses to do the subliminal advertising… As a sidenote, subliminal advertising, in the form of messages that flash too fast for the conscious mind to comprehend, is illegal.